Did you know that the first set of emojis was published 20 years back in 1998? It was designed by Shigetaka Kurita, an engineer at the Japanese phone company, NTT Docomo. He was working on a way for customers to communicate through icons and the result was a set of 176 icons he called emoji. The name combines two Japanese words: “e” (picture) and “moji” (character).
Since then, emojis have revolutionised the way we send text messages via different media. They’ve become such an important tenant of communication that 1) there are more than 5 variants of emoji sets used by different apps today, 2) Apple has come up with 3D emojis that animate according to your facial expressions, 3) video creators have started adopting the use of emojis to drive engagement. Emojis are omnipresent today.
In this post, we will learn how emojis have became a popular element in videos. To understand the relevance of emojis in videos, I’ll want to take you through a sample emoji video created by a publisher Odditymall on Facebook:
Odditymall is an online store that sells geeky gadgets and uncommon home products via their e-commerce website. While their website is popular among product enthusiasts, what made them really popular is their success with video marketing on Facebook. They created engaging snackable videos (45 – 60 seconds) for each product highlighting the top use-cases of the product. Along with short footages of the product stitched together, these videos also sport a top or bottom banner that explains the essence of the product in one line. These banners are usually a combination of a catchy title and emojis. This format of product videos has become so popular that a lot of online Shopify store owners and drop-shippers have chosen this format to create videos for Facebook advertising platform – which is insane! Let’s take a step back and learn what’s so special about this video format.
We inspected over 25 videos with emoji banners created by Odditymall and similar pages. Here are the two reasons why we found emoji banner videos to be effective on social media:
Let’s now look at how to add emojis on videos quick and easy. You can overlay emoji on videos using most video editors by uploading and positioning the emoji graphic as a png. However, we’ve found this experience to be cumbersome, especially when you want to try different emojis for a given context. This prompted us to create emoji templates that anyone can drag and drop on videos with ease – Emoji templates by Typito.
Here are the three simple steps to add emojis on video:
Here’s a quick reference on where you can access the templates that are saved in your account.
That’s it – you are now ready to create emoji videos fast and easy! Hope you found this blog post. Please let us know how you plan to use emojis to drive engagement on your videos.