You’ve created an awesome video for your brand, and now the only thing left to do is to get noticed by everyone on social media.
Sounds easy enough, right? Well, it is, if you’re aware of the little details that can make your social media videos 2x more effective. One of the easily missed techniques is to add subtitles to a video.
Captioning your video with subtitles can significantly impact how well your videos perform online, statistically, and by viewing experience.
When looking for some statistical impact to emphasize just how big a difference subtitled videos made, here’s what we found out:
In short, if you add subtitles to a video, you’ll have a highly successful video at hand. The wider an audience you’re able to reach out to and interact with, the better ROIs you’ll gain from even a single compelling video you’ve put out online.
Here’s how you can add subtitles to a video with Typito’s flexible Subtitles Feature.
Log in to your account to upload the video onto Typito. You can choose an appropriate video format that’s ideal for the social media platform you intend to publish this video on.
If your video needs some quick fixes, you can go ahead and edit your video. Once you’re done, it’s time to add some engaging subtitles.
With Typito, you can explore three different ways to add subtitles to a video:
Let’s take a look at each of these in detail.
From the left panel on your editing dashboard, click the Captions tab displayed at the bottom and choose a theme for your subtitles.
You’ll want to ensure that your selected theme compliments your video design by color and font. Subtitles placed at the bottom of your video work best, but you can reposition the text on your video.
Next, you can explore more customization options by changing the color, font, font size, shadow effect. And alignment.
Choose how you want to add your subtitles:
Choose the Voice to Text option to automatically transcribe captions for your video. You can use this to add closed-captions to your video if the audio isn’t clear in individual sections of the video.
While our Automated Captions feature saves you time and effort, it currently transcribes videos only in English. You can choose to edit and translate relevant sections of these subtitles on your video.
Choose this option if you already have a plain-text file with subtitle translations to your video.
While manually subtitles can be painstaking, this gives you the flexibility to translate a video yourself and choose which parts of the video need relevant dialogue snippets translated.
Finally, you’re ready to export your video. Click on the ‘Export’ button in the top right corner, and your subtitled video is ready to be shared.
If you’re wondering what kind of videos really need subtitles, the answer is simple – almost any video you create, if you intend to increase views and engagement.
Subtitles help you expand your content viewership to newer audiences by creating a user-friendly video experience for everyone – people on-the-go who watch videos on mute, those who have hearing impairments or difficulties, and speakers of other languages.
Adding subtitles to videos are great for business marketing videos, especially if you’re looking to promote your brand far and wide to newer audiences that may speak an alternative language.
Educational videos that are often hindered by accessibility and language translation challenges can use subtitles to counter any language barriers.
And finally, your Social media Videos for YouTube, Instagram, LinkedIn, TikTok, and Facebook video need subtitles so that people from all over the world can better engage with your videos.
There’s a whole lot more you can do with video design on Typito. Got any questions about video marketing or how to create engaging video stories for your business? Shoot us an email at firstname.lastname@example.org.