Matthew John

Matthew John

Apr
17
Product-Led Growth Analytics for Early Stage Startups

Product-Led Growth Analytics for Early Stage Startups

Is My Product Working? For most startups and small businesses, analyzing your sales, your target audience, and your growth are
11 min read
Apr
05
Typito Got an Upgrade: Here's Why

Typito Got an Upgrade: Here's Why

Flashback: November 25, 2016 Novembers are pleasant in Bangalore, India. They’re the perfect buildup to the promise of cool
6 min read
Mar
10
Typito's First Retreat after going Remote

Typito's First Retreat after going Remote

This is the story of our first retreat at Typito after operating as a remote team since Covid-19, how we
7 min read
Sep
22
How India's biggest Covid-19 Campaign Produced Informative Videos

How India's biggest Covid-19 Campaign Produced Informative Videos

It was the beginning of May 2020, and the Government of India had just extended the first nationwide lockdown that
4 min read
Jul
07
How Almabase used LinkedIn Video to Engage with their Customers during Covid-19

How Almabase used LinkedIn Video to Engage with their Customers during Covid-19

February 29, 2020 - It was a fine Saturday morning and Kalyan was sipping a hot cup of coffee while
5 min read
Apr
23
How Typito enabled India's Largest E-commerce Company with Social Videos

How Typito enabled India's Largest E-commerce Company with Social Videos

It's extremely hard to be the numero uno dominating the e-commerce space of the World's largest democracy and Flipkart has
5 min read
Dec
09
How Typito became the Fulcrum for a US Presidential Candidate's Video Design Strategy

How Typito became the Fulcrum for a US Presidential Candidate's Video Design Strategy

Imagine your job is to move people. And move millions of them. And later become a servant and a leader
4 min read
Nov
20
How To Design Customer Testimonial Videos for your Shopify Store

How To Design Customer Testimonial Videos for your Shopify Store

Customer Testimonial videos serve the purpose of showcasing customer success stories of using the product and thereby building conformity to
3 min read
Nov
14
How To Design Promotional Offer Videos for your Shopify Store

How To Design Promotional Offer Videos for your Shopify Store

Promotional Offer videos, as the name suggests, are designed and published to convey information about the sale or promotion happening
3 min read
Nov
05
How To Design Instagram Story Videos for your Shopify Store

How To Design Instagram Story Videos for your Shopify Store

Instagram Story, adopted from Snapchat's story, is a collection of moments in the form of pictures and videos that, stitched
2 min read