8 Video Editors that Let You Add Text to Videos

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A research study by Gabriel DeFrates on “The importance of typography and its impact on usability goals” interestingly concluded that typographical characteristics contribute to the user’s perception. It’s no surprise that typography has made such an impact on visual media- books, posters, and interesting videos also recognize the importance of typography.

Videos are primarily created to convey a message that the creator wants their target audience to understand. And it’s not just the visuals that help in doing so, but the text used is another important aspect that makes the video an overall success. Typography on videos engages the audience and helps them retain the message better.

So how do you add text on videos? Here is a few popular video editing software that can come in handy when you want to add text to videos:

Let’s go through each of these video editors and try to assess how each one fares when it comes to adding text on videos.

1. Adobe After Effects

Video Editor After Effects
Adobe After Effects from the Adobe suite offers a variety of options. It’s mainly used to create graphics for advertising.

Developed by Adobe Systems, Adobe After Effects is a digital visual effect, motion graphics application mainly used in the post-production process for film and television. Adobe After Effects provides customization capability on text animation like no other software does, and is favored by video editing professionals.

Here’s a video by E C Abrams on YouTube that shows you how to add text animations on video using After Effects. Animating text can work wonders for your video. If you need help with animation, then here’s a good explainer video to guide you for your projects.

Let me give you a quick overview of this tool, what you can expect when using it, and share a subjective rating on how it works in certain aspects.

For more details about the adobe after effects and the adobe products ecosystem, click here.

Pricing – $20 / month (Monthly Subscription)

Platforms Supported – OSX, Windows (Laptop / Desktop)

Quick Glance

Ease of getting started: Ease of adding text: Font collection: Ability to customize text animations:

What’s so great?

What’s not so great?


2. Typito

Typito is an online video editor for YouTube creators, Vloggers, and video marketers. It is ‘Canva for videos’ and boasts of a very easy to use interface to add text on videos.

Here’s how it works. Looks pretty simple, right?

Tutorial-1

Pricing – FREE and other monthly pricing plans

Platform – Web (Mac, Windows, Linux)

Quick Glance

Ease of getting started: Ease of adding text: Font Collection: Ability to customize text animations:

What’s so great?

What’s not so great?


3. Adobe Premiere Pro

Adobe Premiere Pro from the Adobe suite is a video editing tool of the non linear editing age.
Adobe Premiere Pro from the Adobe suite is a video editing tool of the non linear editing age.

Pricing – $20 / month (Monthly Subscription)

Platform – Windows, Mac

Quick Glance

Ease of getting started: Ease of adding text: Font Collection: Ability to customize text animations:

What’s so great?

What’s not so great?


4. Camtasia

Techsmith Camtasia - Video Editing
Camtasia from TechSmith – a great choice for semi-professional video editing

TechSmith’s Camtasia is a fantastic tool to create tutorials or product demos. Camtasia allows users to upload a video from their computer and make it enjoyable with the tools and effects available.

Here’s a video tutorial that explains how you can add text on videos using Camtasia.

Pricing – $99 per copy (Perpetual License)

Platform – Windows, Mac

Quick Glance

Ease of getting started: Ease of adding text: Font Collection: Ability to customize text animations:

What’s so great?

What’s not so great?


5. iMovie

Apple iMovie - Video Editing
Apple Inc’s iMovie and its special effects make video editing a fun experience

iMovie from ‘Apple Inc.’ was initially released in 1999. Mainly designed for Apple systems, it runs only on Macintosh systems.

Here’s a blog post that takes you through the steps to add text on videos using iMovie.

Pricing – FREE for Mac products released after 1st September 2013. $14 for older versions (Perpetual License)

Platform – Mac, iOS

Quick Glance

Ease of getting started: Ease of adding text: Font Collection: Ability to customize text animations:

What’s so great?

What’s not so great?


6. Cameo

Cameo - Video Editing
Cameo – an easy to use editing tool available for the iPhone, iPad and iPod touch

Cameo is a combination of functionality and quality app-product. Offering good text, filter, and audio options, Cameo is a definite try for most amateur video creators. Cameo is a free app compatible with the iPhone, iPad, and iPod touch. Another bonus points – you won’t have to deal with annoying pop-ups like in other free video editing apps, Cameo boasts a good user experience.

Pricing – FREE

Platform – iOS

Quick Glance

Ease of getting started: Ease of adding text: Font Collection: Ability to customize text animations:

What’s so great?

What’s not so great?


7. Quik

Quik - Video Editing
Quik – A mobile first video editor for iOS and android

As the name suggests, Quick is certainly quick and easy. GoPro’s Quik (the new avatar of the Replay app by Stupeflix Studio acquired by GoPro) is a software that offers a semi-automated video editing experience on mobile.

Pricing – FREE

Platform – iOS, Android

Quick Glance

Ease of getting started: Ease of adding text- Font Collection: Ability to customize text animations:

What’s so great?

What’s not so great?


8. Final Cut Pro

Final Cut Pro - Video Editing
Final Cut Pro by Apple – one of the most widely used editing software for high end productions.

Used widely for personal and commercial, Final Cut Pro is an excellent choice for editing and producing videos. Here’s a YouTube video that explains the basics of adding text and transitions on video using Final Cut Pro.

Pricing – $300 (Perpetual license)

Platform – Mac

Quick Glance

Ease of getting started: Ease of adding text: Font Collection: Ability to customize text animations:

What’s so great?

What’s not so great?


These tools come handy for all those willing to know and experience video editing. For those new in this field and the professional; editors, this could be a useful guide.

I hope this post introduced you to a fairly good rage of video editors to choose from for your next project.

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5 Tips For Adding Lower Third On Videos
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Posted in Video Editing  ·  Tagged , , ,
  • CS Lewison

    I liked this list. Thanks for this.

  • pslvseo a2

    CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.

  • pslv seoa1

    Apple Clips is a video editing app that lets users create and share short videos complete with special effects, text, and graphics.
    One of the more interesting features of Clips is Live Titles, which let you create animated captions by talking as you record.
    On Facebook, users play up to 85 percent of videos without sound, making this one of the more valuable video social media tools for boosting engagement rates.

  • pslv seoa1

    Apple Clips is a video editing app that lets users create and share short videos complete with special effects, text, and graphics.
    One of the more interesting features of Clips is Live Titles, which let you create animated captions by talking as you record.
    On Facebook, users play up to 85 percent of videos without sound, making this one of the more valuable video social media tools for boosting engagement rates.

  • Binge Blox

    I think that Typito is advertising their product. Whenever they put a con they justify it, but only for cons listed about Typito. Nice list but they are biased towards their own product; they should keep in mind that this isn’t meant to advertise products, but to recommend some so then the user can balance the pros and cons and see if the cons overpower the pros or vice versa.

  • David Anderson

    i like how theres near nothing for windows computers at all

  • Maria Odría Jiménez

    I was really interested in checking out Camtasia, but it costs above €200!!!
    Typito’s basic plan starts on €25 per month (The free version puts their logo in your videos)

  • Herbert Potter

    Thanks. For video editors to add text to videos, don’t miss easy-to-use Joyoshare Media Cutter. It’s an economical and professional video editor. Besides cutting, cropping, merging, converting, rotating videos, it also supports adding text, subtitles, watermarks, background music to video with ease.